Content Selection

Deliver kiosk content that excites your customers

Planning for ultimate customer experience

"To be prepared is half the victory," Miguel de Cervantes Saavedra

Goals

Set yourself goals you want to achieve with the information kiosk rollout for the short, medium and long term. Core goals could focus on the increase of customer experience satisfaction, the decrease in staff involvement and cost savings through automation.

Purpose

Dedicate the kiosk to one primary purpose and if required, a few secondary ones. As a general rule, an information kiosk should provide information. Payment transactions and other typical self-service applications should have their dedicated kiosk.

Assignments

Assign staff members for the execution of each phase of the kiosk roll-out. Inform all employees about the information kiosks and how they will ease their jobs and benefit the organization and its customers as a whole.

Simplify on-site customer information

Create the ultimate customer experience. Inform, present, promote.

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Storyboard

Create a storyboard that is in-tune with the information needs of your customers and at the same time covers your organization's need for strategically disseminating information for its benefit.

Layout

Similar to the layout of a website, information kiosks typically consist of a home or start page and any number of subsequent pages or screens. Keep navigation simple and easy to understand for everybody.

Design

A visually appealing design along the corporate identity and branding guidelines will help your customers feel familiar instantly. Repeat design elements like logo, navigation, and call-to-actions at the same location on each page. Harmonize the look and feel among all pages.

Content

Tailor-made, selective content originating from your own resources should have preference over unrelated third party content. Make the information kiosk the frontpage of your organization.